So, how are leisure experience elements transformed with the introduction of technology into festival design? As we have seen in Heineken MyFestival the use of technology can be a game changer, as technology and social networks introduce new and unique dimensions related to the core aspects of leisure experience. But what are the dimensions that change leisure experience as welfare and well-being in the case of Heineken MyFestival?
The online application allows a multiplicity of asynchronous social activities and interactions, which has no equivalent in offline festivals. The use of the MyFestival online application allows synchronous interaction even though the participants may be miles away from each other. Moreover, the online application extends the notion of heterotopic space the juxtaposing in a single real place of several places by increasing anonymity and reducing inhibition.
This disembedded or cyber space is the context in which virtual communities are formed in MyFestival. From this perspective the online application can be seen as empowering, an egalitarian space, and a frontier of electronic democracy Bellamy et al. Interactivity changes in motivations and benefits The changes in the activity, time and space influence, in turn, the way people interact with each other.
In the case of Heineken MyFestival the use of computers and mobile technology allow the continuous two or more way transfer of information among a great number of users and a central point of a communication, in this case, MyFestival application. So, the use of technology is oriented towards experience and as users can interact with the organization they can developthe mutual value creation which is meaningful for both the individual and the organization.
They are specifically associated with the freedom of choice, the sense of control that results from such freedom, and the significance attributed to an activity e. As Rafaeli catalogued the benefits of interactivity includes increased acceptance, satisfaction, learning and mastery; enhanced thoughtfulness, cooperation and responsibility and heightened performance, motivation, and sociability.
Examining these benefits through the lenses of the leisure benefits literature e. Brown et al. Participation and co-creation changes in emotions, motivations Heineken MyFestival allows users to be involved in the whole process of creation.
It encourages more active involvement from the audience to create a value rich experience. Virtual reality, for instance, heightens the leisure experience by merging various user interfaces in order to create a fully integrated cyberspace experience. Moreover, when virtual reality is integrated into daily life and activity, as happens with Heineken MyFestival e.
Hence, e-leisure has introduced new, unique dimensions related to the core aspects, which were not commonly applied in traditional leisure. We can see through the case that the use of social networks and new technology influence the elements that comprise leisure experience as welfare and well-being.
These elements also have an effect on the level of interactivity, participation and co-creation, opening new possibilities for leisure experiences. All the processes in Heineken MyFestival attempt to enhance users experience through the online application: sharing decisions, musical tastes, promotional posters, opinions and the like.
In all these activities digital applications facilitate changes in the elements of leisure welfare ways of programming, time of activities, changes in timetables and well-being increased acceptance, satisfaction, learning, cooperation. Moreover, the fact that almost everything is online influences the dimensions of synchronicity, interaction and participation and co- creation, thereby heightening leisure experience. Changes in the festival design process The use of technology and online applications allow the organization to stretch the process of the festival experience over time as well.
The interaction happens not only with other users but also with the organization itself through mobile apps —that can give you valuable information, teasers and tickets discounts, raising the motivation and expectation of the potential attendees. The interaction and participation is also heightened during the festival thanks to technological devices and online applications. The sharing of pictures and activities with friends and the festival community means the experience of the festival both offline and online enhances one of the main characteristics of a festival: socialization.
The post-festival phase becomes as important as the preparation and the experience of the festival itself, because technology and social networks allow people to keep sharing the experience e.
At the same time it facilitates the communication with the organization regarding the next edition of the festival: improvements that can be made, ideas for the next edition line-up, introduction of innovative aspects in the festival and the like.
Conclusion Music festivals are increasing in quantity and quality. Even in the current economic crisis new festivals are being created. This is mainly because they are seen as an opportunity in many cities due to the potential economic, social and environmental benefits that they can generate. In fact, we have seen throughout the chapter that music festivals are an example of leisure expressions that aid the creation of value propositions that are meaningful for the individual consumer Pralahad and Ramaswamy a, b; Jaworski and Kohli, ; Payne et al.
Thus, festivals are not just a form of civic entertainment; actually they can be unique leisure and cultural experiences, powerful travel motivators, and facilitators of community pride and development, as seen in different chapters in this volume such as Bevolo, Chapter 6 or Simons, Chapter 7. Nowadays, events succeed by providing a space and time away from everyday life in which intense extraordinary experiences can be shared Li and Petrick and this leisure experience can be heightened by introducing technology and social networks into the festival experience design.
The new dimensions that emerge with the introduction of technology synchronicity, interactivity, participation and co-creation transform both objective and subjective leisure experience elements, enhancing the festival experience as a whole and making it more memorable. This chapter highlights the idea of this new context where the pace is accelerated and where technology and social networks are transforming and can keep transforming festival experience design.
Welfare as well as wellbeing physical, emotional and spiritual Stebbins ; San Salvador del Valle is a design output that is made concrete during the leisure experience. Argyle, M. New York: Penguin. Bartle, R. Bellamy, C. Bonet, L. Brown, S. Yeoman, M. Roberon, J. Drummond and U. McMahon-Beattiel eds. Bryce, J. Bucy, E. Calvo-Soraluze, J. Carr, N. Madrid: Taurus. Cuenca Cabeza, M. Cushman, G. De Bres, K. Dower, M. Driver, B. Falassi, A. Foucault, M. Rabinow ed.
Michel Foucault: Beyond structuralism and hermeneutics, Harmondsworth: Penguin. Getz, D. Theory, research and policy for planned events, Oxford: Butterworth-Heinemann. Goldblatt, J. Hahn, H.
Hall, C. Hariharan, P. Hover, M. Bock, pp. Intellitix Intellitix, smart solutions for smart events. Iso-Ahola, S. Haworth ed. Jaworski, B. Lusch, S. Vargo and M. Johnson, A. Kabanoff, B. Karlsen, S. Kleiber, D. Kutcha, K. Lee, S. Lightman, A. Lipovetsky, G. Long, P. Maxwell, K. Metz, R. Monteagudo, M. Morgan, M. MyLife 28 June Ngak, C. Neulinger, J. Nicholson, R.
Nijs, D. Nimrod, G. Payne A. Peters, M. Pine, B. Pitts, S. Pralahad, C. Prentice, R. Rafaeli, S. Hawkins, J. Wiemann, and S. Pingree eds. Earthquakey-People- The-Sequel -feat. Summer- Original-Mix --EM Share 0. Tweet 0. Album Review Feature. View Article. Dance Progressive. Easy Listening Electro. Atmospheric Bass Dance Electronic. Dance Music Videos Premiere. Concert Event Review. Nicky Romero — Toulouse [Spinnin] Jack Back feat. Calvin Harris — Iron [Protocol] Zedd feat.
ID 20min Amanda Wilson — Breaking Up Acappella Calvin Harris feat. Swedish House Mafia feat. Dillon Francis — I. Clockwork — Hulk Dillon Francis Remix Mistajam — Sleaze Madeon feat. Flux Pavilion — Blow The Roof Flux Pavilion feat. Example — Daydreamer Dillon Francis Remix Angger Dimas — Kitchen Maluca — Que Que ID Skrillex — Reptile Theme Doctor P feat. Major Lazer feat. Afrojack — Fatility Vato Gonzalez — Blow Ya Stereo Rl Grime — Trap On Acid Knife Party — Fire Hive Emalkay — Fabrication Flosstradamus — Underground Anthem Vengaboys — We Like To Party Ferry Corsten — ID 2.
Ferry Corsten — Feel It 3. Porter Robinson — Language 4. Orjan Nilsen — Endymion 8. Festen — Wassup Vegas 9. Ferry Corsten feat. Betsie Larkin — Not Coming Down Breakfast pres.
Keyworth — The Deep End Andy Moor — K Ta Andrew Bayer — Polylith Roberto Capuano — Oblivion Capa — Bit By… Marcus Schossow ft Jaren — Euphoria intro Marcus Schossow — Swedish nights Marcus Schossow — Helvete
0コメント